In order to guide student learning, and improve learning outcomes, learning data must be actionable. One of the most powerful features of Acrobatiq courseware is the embedded formative assessment and feedback in each learning activity – called Learn By Doing and Did I Get This? activities. As students engage with these instructional elements online, they produce a rich data stream on the learning process. Research has shown that such data – when combined with our understanding of how learning works – can be used to improve and personalize learning. As students are learning, we are learning about students – and using the data to optimize their learning experience.